Understanding why property styling works to attract potential buyers is a key step in feeling comfortable in your investment in furniture hire. It’s important to understand how property styling works. The creation of visual interest, comparative impact and emotional engagement are the three main priorities of property styling.
Property Styling Melbourne
New build and vacant home styling specialists
Why Property Melbourne?
Visual Interest
Our selections are designed to create visual interest. Not for the potential buyer’s aesthetic pleasure but because it will a) cause buyers to be visually engaged in your online listing and click through to the profile b) when at the property to stay longer at the property and c) help them envisage how the spaces can be used.
Comparative Impact
Buyers do have a lot of choices, whether that is in the apartment, unit, or townhouse or even new build stand-alone homes. All you need to do is drive through the inner urban areas where medium to high-density apartments blocks are going up, through our suburban streets to view all the knockdown/side by side townhouse developments or our outer suburb estate projects. So how can you make your listing stand out? Your property must be able to stand out whether that’s during late-night online scrolling when viewing the For Sale board at the front of the property and then once you get them through the door. How does your property compare?
Emotional Engagement
So the effort invested in furniture hire and professional home stylists has paid off, the potential buyer is in the door. What will keep them there? What will make them choose your property over the competition? What will make them stick in a competitive offer at auction and outbid other potential buyers? Our property styling has had a visual and comparative impact. Now they are through the door we need to engage at an emotional level with the buyer. They need to feel welcome, at home, invited, and secure. They need to be able to visualise themselves, their family, and friends in the space. Whether that’s aspirational or reassuring in nature our professional property styling is seeking to connect with the buyer at this last but most critical level.
Our Services
Our services include property styling, interior design, renovation coordination and more!
Learn more about our brilliant services below.
Portfolio
Delve into our portfolio of projects and discover what’s possible.
Property Styling Design Philosophy
Effective property styling is more than decorating a home; it is a strategic process that bridges design, marketing, and buyer psychology. Our philosophy begins with a deep understanding of the local real estate market. Each region and suburb has its own rhythms, price points, and buyer expectations.
By understanding recent sales, buyer demographics, and emerging trends, we ensure that the styling choices resonate with the most likely purchaser, whether that be a young professional couple, a growing family, or downsizers seeking convenience and comfort.
Equally important is recognising the intersection between aesthetics and functionality.
In today’s digital-first property market, the first impression is almost always formed through photography or videography. Spaces must be styled to capture attention online: clean lines, balanced compositions, and a sense of openness that draws the eye through the frame.
At the same time, we design with the physical walk-through experience in mind.
Buyers need to feel flow, comfort, and possibility as they move from room to room. A space that photographs beautifully but feels impractical in person risks undermining buyer confidence. Our approach ensures that every styled element contributes both to striking imagery and to an intuitive, welcoming atmosphere on inspection day.
We base our styling on a contemporary, neutral design aesthetic.
Neutral palettes create a timeless backdrop, appealing to the broadest buyer base while allowing individuals to project their own vision of home. Layering soft textures, natural finishes, and curated accents introduces warmth without distraction.
This design language highlights the property’s architecture, maximises light, and makes rooms feel larger and more adaptable. By combining market intelligence, buyer insights, and a restrained contemporary aesthetic, we deliver styling that elevates a property’s presentation, accelerates buyer engagement, and ultimately supports stronger sales outcomes.
The challenges of the COVID shutdowns and its global supply chain disruptions prompted us to look inward and rethink how we source and collaborate.
We made a conscious decision to support Melbourne and Victorian makers and manufacturers who, like us at the time, were doing it tough.
By integrating locally crafted pieces — from art, pottery, candles, and soft furnishings through to major feature furniture — we not only celebrate the talent within our community but also bring authenticity and uniqueness into every project.
In doing so, Property Styling Melbourne champions a philosophy that elevates homes while strengthening the creative ecosystem around us.
Frequently Asked Questions
What is a property styling agreement?
You’ll receive an email with a link to a Property Styling Agreement once you accept your Property Styling Quotation. Please complete the form, review the terms and conditions and submit the form.
A property styling agreement sets out critical responsibilities in our Terms and Conditions and covers all sorts of issues that can arise including;
- When is payment due?
- What happens if your home isn’t ready on styling day?
- Is the stock insured?
- Who is responsible for damage to stock or the property?
We also need you to add important information like access details for the styling day, confirming whether power is on at the property and providing permission (or not!) to use hooks in your walls.
We need this back at least two work days prior to styling. If we don’t receive this back on time, your styling date may be deferred
When will I be invoiced?
You will also receive an email, with a link to your invoice not long after accepting your quotation.
It has our account details if you’d like to do a bank transfer or a link to a secure online payment gateway for credit card payments.
Please note we don’t accept Amex or Diners.
We won’t reserve or pack property styling for your installation until payment is received so it’s critical to ensure payment is made in full at least two work days prior to styling.
What is Style Now & Pay Later?
This is a layby service allowing you to access property styling and home improvement services up to the value of $15,000. It is interest free and you can pay it out any time but there are some set up and other fees involved. It is not a credit application and won’t appear on your credit history.
If you would like to use our Style Now Pay Later service you must let us know as soon as possible – you can also select this option when completing your Property Styling Agreement. This service is provided by a third party so we need a separate application form completed. This will be emailed to you so please complete and return it asap so that we can submit it to Certegy for approval.
Once approved you will need to send us a Verification Code and then you will receive your Layby Contract. Once you have read it please accept the Terms and Conditions.
Acceptance of the Terms and Conditions is also required at least two work days prior to styling. If we don’t receive this back on time, your styling date may be deferred.
Moving your furniture / storage
If you need to remove your furniture or store items during your sale campaign we can refer you to some great mover’s that we use and trust. Unfortunately we can’t move or store your furniture and belongings for you.
Not quite ready?
We know that a lot is happening when you are preparing a property for sale and it won’t always run smoothly. If you believe your property styling may be affected or need to be delayed please let us know at least 2 work days prior to styling.
If you don’t let us know until the day before or day of styling and can’t style the property as it isn’t cleared or ready you will be charged a call out fee to cover the Removalists and staff time. This is detailed in our terms and conditions. We will then endeavour to schedule your styling for the next available day.
What Happens on the styling day?
In the lead up to your styling installation day we will be in touch to confirm access instructions and update you with our expected ETA. We require that occupants / owners etc not be home or present during styling so that we get a clear run at the Styling and to ensure we maintain a safe work environment.
We will keep you posted on how long the styling will take and if any delays are expected. We will then follow through on any arrangements to secure the property after our departure.
After styling
While we don’t expect anything to go wrong during your styling period occasionally small things have happened like an art work falling off a wall. Simply call 9108 5700 or email hello@propertystylingmelbourne.com.au and we will come out to fix the situation.
Unstaging
We will be in touch a few days prior to the end of your styling contract period to confirm arrangements to unstage your property. This will involve confirming access arrangements etc.
What if the property doesn't sell?
A tiny percentage (less than 2% of homes we style, fail to sell at auction or within their 6 week contract period. Should this occur we may be able to offer an extension if the furniture and furnishings have not yet been committed to another job. We will always endeavour to make an extension happen but cannot guarantee it.
Throughout this process we will be in touch with you and you will receive emails and txt messages from us about important tasks and key dates.
If you have any additional questions you can contact us on 9108 5700 or email hello@propertystylingmelbourne.com.au
* This data is based on jobs completed by Property Styling Melbourne over the past financial year (2017 – 2018).
** Return on Investment (ROI) is calculated using the formula: ROI = (Gain from Investment – Cost of Investment) / Cost of Investment.
*** “Reduction in days on market” has been averaged over a period of 2 financial years (2016 – 2017 and 2017 – 2018).
Style now & pay later!
Contact our friendly team for a free quote and ask about our style now & pay later option.